Lesson: How does change happen? The power of social proof in behaviour change & successful movement growth

Want to change the world? It starts with each of us leading by example. In this episode, we look at the role of social proof & norms in building a better world.

Full article & references:

https://www.givingwhatwecan.org/post/2020/12/social-change-happens-one-person-at-a-time-so-start-multiplying-your-impact/